Baby Brands International Inc. has created an easy access portal to the pre- and post-natal market place in Canada, the Baby Brands Gift Club whereby; our sponsors and advertisers enjoy the benefits of having their products and services presented to new and expectant parents before, during and after one of the most significant “life-changing events”, the birth of a baby.

With over 380,000 new babies each year in Canada we are able to provide manufacturers and distributors of baby and new mom and dad related products with the opportunity to get information, coupons and / or samples into as many hands as possible.  Our distribution network of over 925 hospitals, clinics, doctors, obstetricians, midwifes, doulas and other related practitioners allows us to distribute over 255,000 Gift Bags of samples, coupons and related information annually.  There is an implied endorsement from our distributors.

The Society of Obstetricians and Gynaecologists of Canada solidly endorses the Baby Brands Gift Club and includes their “Resource Library Card” in our Gift Bags.

Baby Brands Gift Club has recently partnered with the Family Resource Centres of the Canadian Armed Forces to distribute our Gift Bags to service personnel.

Our current sponsors and advertisers enjoy the benefits of our service. We provide the full services of packaging and distribution in a variety of ways.  We are able to customize the quantity, content and the location to match a specific client’s needs and target market.
By focusing on the pre- and post-natal market, we can bring true economy of scale to a very specific arena and guarantee a significantly better than average penetration and response rate.  In the last year our sponsorship and advertisers subscription rates have more than doubled and the rate of participation is increasing each quarter.  

Sponsors and advertisers enjoy the benefit of the full services described above and can gain full access to our extensive database of new and expectant parents and / or acquire our related services such as telemarketing, email blasting, physical mailings, etc..

 

Our Goal

 

Baby Brands International Inc. through the Baby Brands Gift Club is committed to provide the best of service to new and expectant parents and being the largest provider of sample, coupons, gifts and relevant information to new and expectant parents by providing the best of value to both our club members and sponsors and advertisers.. 

 

Our Simple Business Model:

The Baby Brands Gift Club represents a very well-targeted vehicle through which sponsors and advertisers can have new and expectant parents “TRY – LIKE – BUY” their respective products and services … establish customer loyalty.

The Baby Brands Gift Club also provides sponsors and advertisers with the capability of continuing contact with our new and expectant Gift Club parents by providing additional coupons and offers through access to our extensive database and related services … maintaining customer loyalty.

Baby Brands International Inc. through the Baby Brands Gift Club offers sponsors and advertisers an efficient and cost-effective set of tools in support of their professional Customer Relationship Management (CRM) efforts.